Managing ad budgets effectively is crucial to getting the most out of your paid traffic campaigns. One powerful strategy for automating this process is Campaign Budget Optimization (CBO). Instead of manually assigning budgets to each ad set, CBO lets the algorithm decide where to spend based on performance. In this article, you’ll learn what CBO …
Getting a strong ROAS (Return on Ad Spend) is just the beginning—scaling it sustainably is the challenge. Many advertisers see early success but then lose control when increasing their budget. That’s why learning how to scale ROAS effectively is essential to long-term success in paid traffic. In this article, you’ll learn what ROAS scaling is, …
In paid traffic, guessing is expensive. The difference between a high-performing ad and a flop often comes down to testing. That’s where split testing—also known as A/B testing—comes in. It’s one of the most reliable methods for improving your campaigns using data instead of assumptions. In this article, you’ll learn what split testing is, how …
When tracking conversions from paid traffic, timing matters. Not every user converts immediately after clicking an ad—some take hours or even days. That’s where the conversion window comes into play. It defines how long a platform will attribute a conversion to an ad after the click or view. In this article, you’ll learn what a …
If you’re running paid ads without using a pixel or tracking tag, you’re missing the most powerful part of the strategy: data. Pixels and tags allow you to measure results, build audiences, track conversions, and optimize performance. In this article, you’ll learn what tracking pixels are, how they work, and how to use them effectively …
Personalization is no longer optional—it’s expected. That’s why dynamic ads have become a game changer in paid traffic. These ad types automatically customize content (such as images, names, prices, or product recommendations) for each user based on their behavior or interests. In this article, you’ll learn what dynamic ads are, how they work, and how …
If you’re relying only on default conversions like “purchase” or “lead,” you might be missing out on deeper insights. Custom conversions allow you to define specific actions that align with your business goals—even when those actions don’t follow a standard template. They give you more flexibility, accuracy, and control in your paid traffic campaigns. In …
If your audience keeps seeing the same ad over and over again, performance will drop—and fast. That’s why frequency capping is a key strategy in paid traffic. It lets you control how often someone sees your ad within a given period, reducing ad fatigue and keeping your campaigns efficient. In this article, you’ll learn what …
Running ads is only part of the game—the real magic happens when you guide your audience through a well-structured funnel. A funnel turns cold traffic into warm leads and buyers by aligning your message with where the user is in their journey. In this article, you’ll learn how to structure a paid traffic funnel step-by-step …
When managing paid campaigns, intuition isn’t enough—you need data. That’s where Key Performance Indicators (KPIs) come in. KPIs are the metrics that show whether your ads are doing what they’re supposed to. They help you evaluate success, detect problems, and make smart decisions. In this article, you’ll learn the most important KPIs in paid traffic, …